Influencers

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

What makes something popular? Is it when you see something on TV or hear about it from your friends? Or maybe you read something on a blog or in a magazine. No matter where you find an idea it’s got to start somewhere, most likely with an influencer.

"Influencers" is a short documentary by Paul Rojanathara and Davis Johnson. It spotlights New York influential creatives in an attempt to depict the essence of influence. As Jeff Staple says in the video, an influencer is “somebody that other people listen to and react to. So they listen to what they say, they have a certain amount of trust in what they say, and they react to it.”

This film explores one of my favorite concepts Malcolm Gladwell wrote about in his book, "The Tipping Point" and even references the passage in the book. Highly recommended if you have not already read it. I think I would one day like to be an influencer. Or at least friends with all of the influencers :)

Caroline